Augmented reality has built a great hype in today’s world. The reason this technology has gained popularity is because it modifies the reality with such images that are created onto actual environment. This is also known as illusion or virtual reality. Many experts of this field define this as the combination of actual scenes observed by the viewer and virtual scenes that are created by the computer to enhance the image.
This particular technology in today’s world is easily accessible with smartphones. Companies are using this technology to create an impact on their campaigns, whereas, some companies are creating their own augmented reality.
Virtual World vs. Real World
An active augmented reality results in enhancing user’s sensory awareness about the digital or virtual world, which they are currently viewing or interacting with. It works on the hidden contents, which are mostly either films or print media. Augmented reality applications are mostly 3D generated or in the form of descriptive knowledge over actual images.
This process requires an understanding of image processing and computer vision techniques. The images generated with computer have to look real with everything properly aligned in order to create the accurate impression. Most of the applications are designed in such a way that everyone (general public) has a good understanding of the user interface.
Creativity in Advertisement
3D brings creativity to your advertisements. Products become more interesting when they are created with a 3D form, with activation as a marker overlay. This way, a consumer is able to view the product in 360 degree image which means, the products can now be viewed from all possible angles. This makes it easy for the consumers to check on their product.
Many businesses are also allowing customers to see how a particular item fits for their use. This is done by showing the estimated size of an item or by allowing the customer to put on the item themselves. This is done through a device or a live event.
How Augmented Reality Works?
There are usually two approaches to this: maker-based and location based.
Maker Based – Works by allowing software to recognize the pattern such as a barcode or symbol, as soon as the camera points at it. If the image is 3D, the effect would be digital that unfolds the surface which has the pattern printed on it.
Location Based – Applications record the position of any particular device currently running in the world, after which, it offers the data that is relevant according to that location. For example, this is helpful when you have to find a location in the city, remember where you parked your car, or name the mountains around you.
What are some types of Augmented Reality Apps?
You will find plenty of AR apps and information about them online; however the real technique is to bring multiple things at once. Some of the apps are already making their name in this field, including Layar and Wikitude. The Layar app allows you to see the world with your cell phone camera in an entirely new way; with layers of added information.
Wikitude on the other hand, offers an application known as World Browser that connects you with all the information you need regarding landmarks, and other points of interests.
Why Choose Augmented Reality?
Enormous amount of data is being produced through internet however; most of the data goes unnoticed because apps in our mobile are unable to present them with enough clearance. But, with augmented reality, it becomes possible to show the data that fits with the real context.
This gives a genuine added value with opportunities that are beyond our imagination. It includes different things like training at a machine, warnings when entering a no-go area, or increasing the experience of a brand in an exhibition booth.
There is so much to expect from Augmented Reality. From showing addresses with shared maps to links of emails and phone calls that can be sent directly. All we can say is that with augmented reality, the possibilities are endless, and the limit is only our imagination.