Going into business for yourself is present days’ dream occupation. More than 70 % of millennials are weary of the traditional 9 to 5 job routine and are hoping for a chance to invest or devise new projects to turn in profits for themselves, which is why we have so many mobile app startup companies in the market today.
For new startups, investing in mobile app development is kind of a big deal. There are numerous multibillion mobile app ideas like Instagram, Facebook, Snapchat, and Uber etc., which are proving to be quite an inspiration for these youngsters to take their chances a mobile app startup. And if thereâ€™s one generation that understands the importance of going mobile, itâ€™s the millennials. For instance; did you know that ‘Game of Thrones’ star Maisie Williams is launching an app with the bold aim to ‘revolutionize’ social media?
The latest Statista report shows that almost 269 Billion apps are installed on the mobile devices by the end of 2017 and itâ€™s a little wonder that users of these apps cover the age group between 13 to 50; for the most part.
Given these facts, mobile app development is a booming business. Android and iOS developers are launching new and highly interactive mobile app startup ideas in the market every day. Yet despite all that most mobile app startups fail as soon as in the first year of their launch. Â Why? Letâ€™s see:
Major Reasons Why Any Mobile App Startup Fails?
All startup app companies are bound to find their first year of business challenges. Some sink and some sail. If you are wondering what the major obstacles are that lead a business to fail, you should learn from the usual criminals. As a mobile app startup business yourself, you might want to steer clear of making the same mistakes as countless others.
1. Poor Mobile App Design
A design is like a sales pitch of your mobile app; may it be on any platform. A design is the first thing any user sees after downloading the Android app or iOS app (or any platform whatsoever)! Itâ€™s important that your design snares the usersâ€™ imagination. If the users donâ€™t care the way your app looks, they might perceive it is a sign of bad mobile app development and rusty functionality. Make no mistake! Your appsâ€™ success quite heavily depends upon how great it looks.
2. Too Many or Too Few UpdatesÂ
No app is perfect in its first phase of launch. There is always room for improvement. On time new updates are important. Sometimes users pick on bugs that are missed in the testing and you can address those bugs in future updates. Also, there are seasonal updates to make users see that you are customer focused business. You can add features as the business progress and your app will grow more successful. However, donâ€™t overdo updates because that can prove to be anti-effective.
3. Insufficient Budget & Badly Executed Marketing Strategy
App startup companies are almost always limited to funds. All mobile app startups underestimate the mobile app development cost and run their resources dry midway through the app development process. A careful budgeting can cure this problem.
Once the app developed and launched, your business needs to evaluate the reaction of the market. Something companies ignore in favor of getting engrossed in their customers. Once they know what people like and don’t like about their app, they can improve their app and present it with a competitive edge. ASO, SEO strategy and a simple analysis can tell what you need to know to pitch your app in the market.
4. Ambiguous Buyers Persona
Knowing who your buyers are is imperative. You need to understand their motives and hopes for using your mobile app. If you a business donâ€™t exactly recognize your customers than your chances of your mobile app startup success are next to none. Launching an MVP version of the app can tell you a lot about your target audience and their expectations.
5. Crucial Development Mistakes
The developer can make mistakes, it’s not so unexpected. The common errors that developers make are:
- Making the app that consumes too much of the battery power.
- Insufficient testing & QA
Poor UX; which is seriously off-putting, in case some features donâ€™t work or the screen adjustment isnâ€™t perfect.
Now you have a grip on why some mobile app startups donâ€™t work. There are some bonus guidelines that you oughtnâ€™t to practice even if you are tempted to, in your business. We are offering you an alternate take for these practices that will yield better results following part of the article.
Don’t ask for an NDA from the get-go
You should trust your mobile app development team to give you the feedback that comes from their years of experience with the market. Your developers arenâ€™t going to steal your idea, but they can improve it.
Itâ€™s a copy of a copy! But you can make it sound all new
Do your research! Before you attempt to copy a famous app, even if itâ€™s popular in another country. Identify your target market and evaluate your idea along with your profit margin. Once you know everything about the business this app can generate, you should move onto thinking about altering the app in some way to personalize it somewhat.
Mixing all the famous features of famous apps will make a great app.Â
Donâ€™t overly complicate your app. It will toll on the developer and might compromise the app efficiency in the functional capacity, which is something you donâ€™t want. Trust your developer and put his skill set to the right use.
We got the money to run the business so the rest should be easy
Congratulation on having a really important worry taken off your shoulders. However, there is more to app startup companies than money. You need a team that’s committed and a product that works. Once you have those grounds covered as well, voila! You are a success.
We hope this article aids your mobile app startup plan in some way. You should really get a detailed answer to the most important mobile app startup question: I have an app idea but where to start?